Prada lifts Q1 2026 revenues 14% as Americas, Asia drive growth
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Prada S.p.A. reported a 14% year-on-year increase in Q1 2026 revenues, reaching €1.43 billion, driven by strong retail sales and growth in wholesale and royalties. The Americas and Asia Pacific, particularly Greater China and Korea, showed robust growth, while Europe and the Middle East faced challenges. The company is focusing on full-price retail and reducing outlet contributions to navigate geopolitical and macroeconomic issues. Analysts rate the stock as a Hold with a price target of HK$44.00.
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