Singapore media development authority, China Tencent to jointly promote healthy digital habits
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The Infocomm Media Development Authority (IMDA) of Singapore and Tencent have launched a digital wellbeing campaign titled “Beyond the Screen: Healthy Digital Play.” The initiative aims to promote healthier digital habits among families and strengthen offline connections through gaming. It includes educational materials, community outreach activities, and a S$25,000 contribution to the Digital for Life Fund. The campaign will expand across Southeast Asia in 2026, focusing on fostering family relationships and discussions about digital use.
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