Research Alert: CFRA Keeps Hold Opinion On Adss Of Wpp - Soft Q1, Recovery Expected In 2h
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CFRA maintains a Hold opinion on WPP following a 7% decline in Q1 2026 net like-for-like revenue to GBP2B, aligning with expectations. The decline is attributed to client losses and cautious spending, with a forecasted recovery in the second half of 2026 as new business increases. Global Integrated Agencies saw a 7% drop, while Public Relations and Specialist Agencies showed more resilience. Revenue projections remain at GBP13.8B for 2026 and GBP14B for 2027, with expected EPADS of GBP3.20 and GBP3.25. The outlook depends on new business and client spending stabilization.
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