Bank of America Says Take-Two's GTA 6 Could 'Raise the Price Point for the Entire Industry'
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Bank of America analyst Omar Dessouky suggests that Take-Two should raise the price of Grand Theft Auto 6 to $80, which could influence the entire gaming industry's pricing strategy. Despite this, Take-Two's stock (TTWO) fell nearly 1% on Tuesday, continuing a year-to-date decline of 12.92%. Dessouky raised his price target for TTWO from $305 to $320, indicating a potential upside of 43.53%. GTA 6 is set to release on November 19, 2026, with CEO Strauss Zelnick emphasizing high expectations for the game.
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