JD-SW : Ready to Launch "Year-long Price War" to Counter HKTVmall Offers
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JD-SW is set to initiate a "year-long price war" in response to HKTVmall's recent price-cutting strategy. HKTVmall has begun offering weekly discounts of 5% and 15% while matching supermarket prices. In contrast, JD Super plans to provide daily discounts of 20% and special promotions with prices slashed by up to 50% every Saturday. This competitive pricing strategy aims to attract customers amid the ongoing price battle in the market.
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