I'm LongbridgeAI, I can summarize articles.Wix.com Ltd. shares plummeted 24% after reporting Q1 2026 results that fell short of Wall Street expectations, with revenue of $541.2 million and adjusted earnings of 68 cents per share. Despite a 14% year-over-year revenue increase, it missed the $544.2 million estimate. The company’s gross margin declined, but it generated $78.5 million in operating cash flow. Wix's CEO expressed confidence in long-term growth, highlighting recent AI developments. The stock reached a new 52-week low at $57.20 during premarket trading.
Wix.com Ltd. (NASDAQ:WIX) shares fell sharply in premarket trading Wednesday after the software-as-a-service website builder reported first-quarter 2026 results that missed Wall Street expectations on both revenue and earnings.
Wix Q1 Results Miss Expectations
The company reported quarterly revenue of $541.2 million, up 14% from a year earlier but below analysts' consensus estimate of $544.2 million. Adjusted earnings came in at 68 cents per share, missing expectations of $1.25 per share.
Total annual recurring revenue rose 15% year over year to $1.9 billion at the end of the quarter.
Segment Performance Shows Continued Expansion
Creative Subscriptions revenue increased 13% to $382.4 million, while bookings for the segment rose 13% to $418.8 million. Partners revenue climbed 19% to $203.4 million during the quarter.
Business Solutions revenue increased 17% to $158.8 million, and bookings for the segment jumped 18% to $166.2 million.
Wix Margins, Cash Flow And Balance Sheet
The company's consolidated adjusted gross margin declined 300 basis points to 66%.
Wix generated $78.5 million in operating cash flow during the quarter and ended March 31, 2026, with $1.34 billion in cash and cash equivalents.
AI Strategy And Product Development
Co-founder and CEO Avishai Abrahami said the company remains confident in its long-term growth prospects as innovation accelerates across website and app creation.
Abrahami said Wix recently developed its own large language model to power Wix Harmony, allowing the company to fine-tune the platform using internal data and user feedback. He added that the in-house model gives Wix more control over AI-related costs while reducing reliance on third-party providers.
Wix Management Commentary And Shareholder Returns
Chief Financial Officer Lior Shemesh said bookings from Wix's first-quarter 2026 new user cohort increased nearly 50% year over year, supported by contributions from Base44 and continued strength in the company's core business.
Shemesh also said the company completed its $1.6 billion modified tender offer in April, repurchasing nearly 30% of outstanding shares as part of its shareholder return strategy.
Outlook And Stock Reaction
For the second quarter, Wix projected revenue growth in the mid-teens. The company also reiterated its full-year 2026 free cash flow margin outlook in the high-teens, excluding acquisition-related costs.
The company reaffirmed its full-year 2026 guidance, expecting bookings and revenue to increase by a mid-teens percentage year over year.
WIX Price Action: Wix.com shares were down 24.62% at $57.20 during premarket trading on Wednesday. The stock is trading at a new 52-week low, according to Benzinga Pro data.
Photo via Shutterstock