<div id="readability-page-1">Celsius Holdings Inc ( CELH ) shares are trading higher Thursday morning as traders weigh an oversold bounce against lingering worries that the company's distribution-driven growth could keep pressuring margins. <ul> <li>Celsius Holdings ( CELH ) stock is showing downward bias. What’s next for CELH stock?</li> </ul> <h2>What Is Driving Celsius Holdings’ Stock Movement?</h2> Celsius is being priced through a &#34;margins first&#34; lens after a first quarter beat where adjusted EPS came in at 41 cents versus a 30-cent consensus and revenue reached $782.6 million versus a $766.8 million estimate. Gross margin still contracted by 400 basis points as lower-margin brands were added, keeping the stock sensitive to any sign the mix shift persists. Alani Nu's record first-quarter 2026 sales of about $368.1 million and Rockstar Energy's roughly $66.6 million contribution are fueling the growth-versus-profitability tug-of-war, even as management cited an approximate 20.9% U.S. energy drink dollar share. Traders have kept fading the post-earnings distribution optimism, a setup that intensified during today's drop happening stretch earlier this week. Wall Street's split on valuation is also feeding volatility, with Morgan Stanley holding Overweight but cutting its target to $55 while JP Morgan reiterated Overweight and raised its target to $70. <h2>Celsius Stock: Key Levels and Momentum Indicators</h2> CELH is still in a firmly bearish longer-term structure: it's trading 11.4% below its 20-day SMA ($32.93) and 39.2% below its 200-day SMA ($48.03), with the 20-day SMA below the 50-day SMA and a death cross that formed in March. In that kind of tape, rallies often struggle until price can reclaim at least the 20-day/50-day area, which currently sits well overhead. For momentum, RSI is the cleaner lens right now at 27.61, which signals the selloff is stretched and conditions are oversold rather than &#34;healthy consolidation.&#34; Oversold doesn't guarantee a bottom, but it does raise the odds that any good news (or even a lack of new bad news) can spark sharp countertrend bounces. The stock is also sitting just above its 52-week low ($27.66), making that zone the near-term &#34;line in the sand&#34; for bulls trying to stabilize the chart. On the upside, the first meaningful repair step is getting back above the low-$30s where the 20-day moving average sits. <ul> <li>Key Resistance: $33.30 — aligns with the 20-day SMA, a common “first sell zone” in downtrends</li> <li>Key Support: $28.77 — the prior 52-week low zone, now a key bounce-or-break level after the breakdown</li> </ul> <h2>How Celsius Holdings Operates In The Energy Drink Market</h2> Celsius Holdings ( CELH ) operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu and Rockstar Energy. The company leans heavily on product innovation and marketing, while outsourcing manufacturing/packaging to third-party co-packers and distribution to PepsiCo. That setup can accelerate reach, but it also puts extra focus on mix and margin—exactly what's driving the current debate as newer, lower-margin brands scale. <h2>Celsius Holdings Benzinga Edge Scorecard Analysis</h2> Below is the Benzinga Edge scorecard for Celsius Holdings ( CELH ), highlighting its strengths and weaknesses compared to the broader market: <ul> <li>Momentum: Weak (Score: 4.03) — The trend is still pointed down, lining up with price sitting far below key moving averages.</li> <li>Quality: Neutral (Score: 37.84) — Fundamentals read more middle-of-the-road, so the chart is doing more of the decision-making right now.</li> <li>Value: Weak (Score: 27.14) — The market is still paying up, which can punish the stock when margins are questioned.</li> <li>Growth: Weak (Score: 14.75) — Expectations look reset, and investors want cleaner evidence that growth can come with better profitability.</li> </ul> The Verdict: Celsius Holdings’s Benzinga Edge signal reveals weak momentum and weak value support, which fits a stock that's still trying to stabilize after a steep drawdown. Until momentum improves, the setup leans more &#34;oversold bounce candidate&#34; than &#34;trend reversal,&#34; especially with valuation still pricing in execution. <h2>Celsius Holdings Stock Rebounding Thursday Morning</h2> CELH Stock Price Activity: Celsius Holdings ( CELH ) shares were trading higher by 6.28% at $29.61 at the time of publication on Thursday, according to Benzinga Pro data. Read Also: Versant Shares Rally After Reporting Better-Than-Expected Q1 Results Image: Shutterstock</div>

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Celsius Holdings Inc (NASDAQ: CELH) shares are rebounding, trading up 6.28% at $29.61 amid concerns over margins despite an oversold bounce. The company reported better-than-expected earnings, but gross margins contracted due to lower-margin brands. Analysts are divided on the stock's valuation, with Morgan Stanley lowering its target to $55 and JP Morgan raising it to $70. The stock remains in a bearish trend, trading below key moving averages, with key support at $28.77 and resistance at $33.30. Overall, the stock is viewed as an oversold bounce candidate rather than a trend reversal.

Fidelity

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Tradr 2X Long CELH Daily ETF

Morgan Stanley

JPMorgan Chase

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Versant Media

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JPMorgan Chase & Co.

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Versant Media Group - WI

Celsius Stock Is Rebounding Thursday: What's Driving The Action?