<div id="readability-page-1"><p>Several analysts left Netflix's (NFLX) 2026 Upfront annual event bullish on its positioning. While TD Cowen (TD) pointed to the massive growth in the streaming giant's ad-supported viewer base, JPMorgan (JPM) noted that the entertainment company is showing progress towards becoming the global TV platform for advertisers.</p><h3>Claim 55% Off TipRanks</h3><ul><li>Unlock  hedge fund-level data  and  powerful investing tools  for smarter, sharper decisions  </li><li> Discover top-performing stock ideas and upgrade to a portfolio of market leaders with  Smart Investor Picks  </li></ul> <p>Netflix's shares edged lower on Tuesday despite the upbeat comments. </p> <h2><strong>Ad Sales to Account for 25% of Netflix's Revenue</strong></h2> <p>According to TD Cowen analyst John Blackledge, Netflix at the event held in New York revealed that its global advertising-tier monthly active viewer base has hit 250 million, up by roughly 32% from 190 million as of November. The streaming giant also plans to roll out the ad-supported plans to 15 new markets starting in 2027 while expanding the content and features of the plans.</p> <p>Blackledge sees Netflix as poised to double its advertising revenue to $3 billion this year, with earnings from this segment accounting for one-quarter of the company's overall revenue. The five-star analyst reaffirmed his Buy rating on NFLX and set a price target of $112, predicting about 29% upside in the months ahead.</p> <h2><strong>JPMorgan Backs Netflix's Strategy</strong></h2> <p>Similarly, JPMorgan analyst Doug Anmuth maintained his Buy rating on Netflix's shares and assigned a price target of $118, suggesting a bigger 36% upside. Anmuth remains upbeat about Netflix's reach, content strategy, and improving advertising technology.</p> <p>The analyst added that presentations at the Upfront event show evidence of progress in the streaming giant's efforts to advance its advertising tech stack. This supports the view that Netflix is effectively becoming a global TV platform for advertisers, Anmuth noted.</p> <h2><strong>Is Netflix a Good Stock Buy?</strong></h2> <p>Across Wall Street, Netflix's shares remain a Strong Buy based on analysts' consensus rating. This breaks down into 27 Buys and eight Holds issued over the past three months.</p> <p>In addition, the average NFLX price target of $115.89 implies over 33% upside in the months ahead.</p></div>

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<p>Netflix (NFLX) is gaining traction in the global TV market, with analysts bullish on its ad-supported viewer growth, now at 250 million. Despite a drop in stock price, TD Cowen predicts ad sales will contribute 25% to revenue, potentially doubling to $3 billion this year. JPMorgan also supports Netflix's strategy, maintaining a Buy rating with a price target of $118. Overall, analysts rate NFLX as a Strong Buy, with an average price target of $115.89, indicating significant upside potential.</p>

- Analysts are optimistic about Netflix's position following its 2026 Upfront annual event, highlighting growth in its ad-supported viewer base.  
- TD Cowen reports Netflix's ad-supported monthly active viewers reached 250 million, with plans to expand this service, potentially increasing advertising revenue to $3 billion.  
- Analysts maintain strong buy ratings on Netflix, with price targets suggesting significant upside, reflecting confidence in the company's content strategy and advertising capabilities.

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Netflix Gains Speed in Race for Global TV Dominance; NFLX Stock Drops