
Exclusive: Jonah Peretti explains why he sold BuzzFeed

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Jonah Peretti, CEO of BuzzFeed, has sold 52% of the company to Byron Allen for $120 million, marking a significant leadership change as Peretti transitions to president of BuzzFeed AI. This deal comes as BuzzFeed faced financial difficulties, risking cash shortages. Peretti expressed excitement about the new direction under Allen, who aims to leverage AI to compete with platforms like YouTube. The sale is seen as a lifeline for BuzzFeed, which was once valued at $1.6 billion.

