
Tata Realty & Infra, Salesforce tie up for AI-led customer experience

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Tata Realty & Infrastructure Ltd (TRIL) has partnered with Salesforce to implement the Agentforce platform, enhancing customer engagement and reducing response times from days to eight hours. This transformation has led to a 10% increase in conversion rates and a 30% boost in lead qualification. TRIL plans to extend Salesforce into its commercial real estate business and deepen personalization in its residential division. The collaboration aims to improve customer experience through AI-driven insights and automation.

