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CHICMAX
02145.HK
Shanghai Chicmax Cosmetic Co., Ltd., a multi-brand cosmetics company, engages in the research, development, manufacture, and sale of cosmetics products in Mainland China and internationally. The company offers skincare, maternity and childcare, washing and personal care, and makeup products under the KANS, One Leaf, Baby Elephant, KYOCA, newpage, ARMIYO, TAZU, and asnami brands. It also engages in the enterprise management; lease of properties; and provision of transportation services. The company sells its products through online and offline channels to retailers and distributors.
186.38 B
02145.HKMarket value -Rank by Market Cap -/-

Financial Score

19/12/2025 Update
B
Personal Care ProductsIndustry
Industry Ranking3/20
Industry medianC
Industry averageC
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreA
    • ROE39.88%A
    • Profit Margin12.22%B
    • Gross Margin75.52%A
  • Growth ScoreB
    • Revenue YoY21.34%A
    • Net Profit YoY18.94%B
    • Total Assets YoY16.20%A
    • Net Assets YoY20.04%A
  • Cash ScoreB
    • Cash Flow Margin818.23%B
    • OCF YoY21.34%A
  • Operating ScoreA
    • Turnover1.99A
  • Debt ScoreB
    • Gearing Ratio36.66%B

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Institutional View & Shareholder

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    News
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    Understanding the Market | CHICMAX rose over 6% during intraday trading, Han Shu performed well during the Double 11 promotion period, and the effectiveness of the company's strategic implementation continues to show

    CHICMAX's intraday increase exceeded 6%. As of the time of writing, it rose by 4.61%, priced at HKD 92.95, with a transaction volume of HKD 13.9541 million. According to Qingyan Intelligence, domestic brands performed impressively during the Double 11 promotion period on the Douyin platform, with their competitiveness continuing to strengthen. From 2023 to 2025, the number of domestic brands entering the TOP5 beauty and skincare list increased from 2 to 4, with Han Shu and Proya consistently ranking in the top two for three consecutive years, and Han Shu winning the championship for two consecutive years. Additionally, on October 13, Han Shu officially announced Jackson Wang as its global brand ambassador. Shenwan Hongyuan recently pointed out that Jackson Wang has a global fan base, focusing on high-end image endorsement and internationalization. Previous collaborations have been with international brands such as Armani, highlighting Han Shu's brand momentum. Furthermore, the Double 11 promotion strategy is robust, focusing on profit and core products. The firm believes that the company's strategic implementation effects are continuously emerging, with increased R&D while focusing on core tracks, upgrading channel structures, diversifying product categories, and precisely positioning new brands, benefiting from the rise of domestic products and the trend of cost-effective consumption, while also opening up increments in the mid-to-high-end and segmented tracks

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