MNSO(09896.HK)

Company Encyclopedia
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name
MNSO
09896.HK
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in brand licensing activity; and online sale of lifestyle products. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.
3.110 T
09896.HKMarket value -Rank by Market Cap -/-

Financial Score

01/01/2026 Update
B
Broadline RetailIndustry
Industry Ranking5/18
Industry medianC
Industry averageD
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreA
    • ROE21.24%A
    • Profit Margin10.81%B
    • Gross Margin44.68%B
  • Growth ScoreB
    • Revenue YoY22.18%A
    • Net Profit YoY-12.97%D
    • Total Assets YoY75.23%A
    • Net Assets YoY11.64%B
  • Cash ScoreB
    • Cash Flow Margin924.72%B
    • OCF YoY22.18%A
  • Operating ScoreB
    • Turnover0.89B
  • Debt ScoreD
    • Gearing Ratio62.23%D

Valuation analysis

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Institutional View & Shareholder

Analyst Ratings

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    News
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    Hong Kong stock market intraday | The three major indices opened lower, with the Hang Seng Index down 0.9%, the technology index retreating, and the retail sector under significant pressure

    The main indices of the Hong Kong stock market weakened across the board, with the Hang Seng Index, Hang Seng Tech Index, and the National Enterprises Index all recording declines of over 0.9%. There was significant sector differentiation, with the retail sector under pressure overall, but individual stocks such as Derun Holdings and Yiyuan Wine Industry saw substantial intraday gains. The internet and semiconductor sectors experienced increased volatility, with Tencent Holdings and Alibaba both declining. Overall, affected by fluctuations in consumer confidence, cautious market sentiment, and sector rotation, some specific stocks attracted short-term speculative funds, leading to active trading

    Market Heartbeat·
    HK
    09888
    +8.21%
    HK
    01024
    +2.97%
    HK
    09988
    +2.94%
    Market Heartbeat·
    HK
    09888
    +8.21%
    HK
    01024
    +2.97%
    HK
    09988
    +2.94%

    Morning Trend | Miniso continues to show consecutive bearish candles, will short-term opportunities emerge under pressure in traditional retail?

    Miniso (9896.HK) has recently seen its stock price continuously close with bearish candlesticks, showing weak performance in the short term. The MACD daily chart has a clear death cross pattern, with green bars gradually increasing, indicating that bearish sentiment dominates trading. The K-line is moving downward and continues to be suppressed by the 5-day moving average, with bulls failing to mount an effective counterattack, resulting in an overall cautious market atmosphere. The fundamentals of the sector have entered a period of pressure, as traditional retail is affected by consumer scenarios and industry competition, leading to limited recovery slope. Although the company maintains stable performance and global expansion, concerns in the capital market regarding future growth rates have not dissipated, and short-term funds are mainly treated with a speculative mindset. On the technical side, if an effective volume rebound cannot be formed subsequently, the stock price may oscillate at low levels or even experience further declines, necessitating attention to the capital support at phase low points and unusual movements by major players. Strategy suggestion: focus on short-term operations, and strictly set stop-losses when participating on dips. Only increase positions appropriately when there is a clear reversal in volume and bottom structure, to avoid facing trend losses from indiscriminate left-side position increases

    Technical Forecast·
    US
    MNSO
    -0.95%
    HK
    09896
    +1.04%
    Technical Forecast·
    US
    MNSO
    -0.95%
    HK
    09896
    +1.04%

    Hong Kong stocks closed higher | Three major indices rose, with strong performance in semiconductors and technology, Baidu up 8.90%, INNOSCIENCE up 15.35%

    The Hong Kong stock market closed today with all three major indices rising. The Hang Seng Index increased by 0.86%, and the Hang Seng Tech Index rose by 1.74%. The semiconductor and internet sectors led the gains, with the enthusiasm for tech stocks continuing to rise, driving significant increases in core leading stocks. Baidu rose by 8.90%, and INNOSCIENCE increased by 15.35%. The retail sector showed divergence, with individual stocks fluctuating. On the macro front, the annual retail sales rebound and external volatility influenced investment focus, which continues to concentrate on technology, consumption, and export-related sectors

    Market Heartbeat·
    HK
    01347
    +10.83%
    HK
    02577
    -3.89%
    HK
    09988
    +2.94%
    Market Heartbeat·
    HK
    01347
    +10.83%
    HK
    02577
    -3.89%
    HK
    09988
    +2.94%

    Hong Kong Stock Midday Review | All three major indices rise, Baidu leads with over 6% increase, semiconductor sector strengthens with INNOSCIENCE up over 9%

    As of noon, the three major indices of the Hong Kong stock market rose together, with the Hang Seng Index up 0.45%, the Hang Seng Tech Index rising by 1.05%, and the National Enterprises Index increasing by 0.67%. On the market, the internet content and information sector as well as the semiconductor sector showed overall strength, with Baidu rising 6.88% to lead the gains, INNOSCIENCE soaring 9.22%, and leading companies like Tencent Holdings and Alibaba seeing moderate increases. The retail sector was volatile, with MNSO down 0.81%. Capital attention was focused on Tencent, Alibaba, and SMIC, with clear structural opportunities in the market, and the consumer, financial, and technology sectors performed prominently

    Market Heartbeat·
    HK
    09888
    +8.21%
    HK
    01024
    +2.97%
    HK
    02577
    -3.89%
    Market Heartbeat·
    HK
    09888
    +8.21%
    HK
    01024
    +2.97%
    HK
    02577
    -3.89%

    Miniso: In the business of joy and emotional connections

    Miniso is expanding its presence in Asia, particularly in Singapore, where it aims to implement its "joy philosophy" and enhance consumer experiences through new store concepts. The company plans to increase its store count to nearly 1,700 by mid-2025, focusing on a "glocal strategy" that combines global design with local insights. Miniso is transitioning from a retail company to a cultural and creative entity, emphasizing original IP development to strengthen emotional connections with consumers. The goal is for IP-related products to account for over 50% of total sales by 2028, while maintaining efficiency and affordability in production.

    Businesstimes·
    HK
    09896
    +1.04%
    US
    MNSO
    -0.95%
    Businesstimes·
    HK
    09896
    +1.04%
    US
    MNSO
    -0.95%
    Posts
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    MINISO 3Q25 Quick Interpretation: Overall, MINISO's third-quarter performance was mixed. On the positive side, by closing inefficient small stores and focusing on larger stores, same-store sales growt...

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