Double 11 Shopping Festival Ends With USD266 Billion in Sales Driven by Service Consumption
Yicai·
- China’s Double 11 shopping festival concluded with e-commerce platforms generating CNY1.776 trillion in sales, representing a 4.8 percent year-on-year increase.
- Service consumption served as a major growth driver alongside strong performance in hobby and pet products, while JD.Com recorded over 300 million service orders.
- Consumers demonstrated rational purchasing behavior by prioritizing overall service experience, transparent pricing, and practical value over impulsive buying and complex discounts.