- Bank of America Securities analyst Anna Lizzul reiterated a buy rating on e . l . f . Beauty and raised its price target to 118 . 00 dollars .
- The adjustment was driven by Rhode expanding across Sephora Europe into 19 countries and 500 stores, along with growth potential from new hair care products in a 17 billion dollar market.
- This broader distribution is expected to make Sephora the company's largest retail partner and add approximately 150 million to 200 million dollars in annual sales for Rhode.