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Key facts: Toyota shifts focus to hybrids; to sell U.S.-made vehicles in Japan

Toyota Motor is adapting to a slower shift to zero-emission vehicles, focusing on hybrids as the EU includes them in its net-zero strategy by 2050, appealing to changing consumer preferences.1Toyota Motor will begin selling American-built versions of the Camry, Highlander, and Tundra in Japan starting in 2026, aiming to enhance customer choices and strengthen Japan-U.S. trade relations.2

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BREAKINGVIEWS-Toyota’s supply chain contortions are peak 2025

Toyota plans to import three U.S.-made models, including the Camry, Highlander, and Tundra, into Japan starting in 2026. This move comes as domestic demand in Japan declines. Toyota's shares rose 1.8% following the announcement. The company aims to balance trade diplomacy with efficiency, a strategy that may challenge weaker rivals.

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Toyota to import US-made cars after Trump gripe

Toyota will start importing three US-made models (Camry sedan, Highlander SUV, Tundra pickup truck) to Japan next year. This move aims to address US President Trump's trade concerns and improve Japan-US trade relations. Trump criticized Japan for not importing American cars while the US imports millions of Japanese cars. Toyota is the second-top-selling automaker in the US, while American cars are rare in Japan. The announcement follows Toyota's plan to invest $10 billion in the US.

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Toyota to sell U.S.-made vehicles in Japan to ease trade tensions

Toyota plans to export U.S.-made vehicles, including the Camry, Highlander, and Tundra, to Japan starting in 2026. This move aims to ease U.S.-Japan trade tensions and align with the Trump administration's trade policies. The decision highlights Toyota's commitment to balanced trade relations and reflects a strategic response to geopolitical pressures, rather than a focus on sales volume. The initiative underscores Toyota's role as a bridge between the U.S. and Japanese auto markets amid ongoing trade policy uncertainties.

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