珀莱雅化妆品股份有限公司

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The makeup art school under Mao Geping has leased an entire floor of a commercial building in Wan Chai, with a construction area of approximately 7,344 square feet and a monthly rent of nearly HKD 150,000. Mao Geping is the first mainland beauty brand to open an independent counter in Hong Kong, having established its first counter in Harbour City, Tsim Sha Tsui last year, and plans to set up a makeup school in Hong Kong this April

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MAO GEPING

According to reports, Mao Geping has leased the entire floor of Wanchai Commercial Building to open a makeup school

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Lancôme has launched the Absolue Longevity MD skincare line, integrating the #1 selling Urolithin-A supplement, Mitopure®, to target visible signs of aging. This new approach emphasizes maintaining vitality and resilience as we age, shifting the focus from merely looking younger to enhancing overall skin health. The line is dermatologist-validated and utilizes advanced biotech to support skin renewal and strength across different life stages. The products are designed to address specific aging markers, promoting a healthier appearance over time.

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09:06 ETWHAT IF YOU COULD CHOOSE YOUR AGE? LANCÔME LAUNCHES A NEW ERA OF SKIN LONGEVITY WITH THE #1 SELLING UROLITHIN-A SUPPLEMENT¹, NOW IN ADVANCED SKINCARE

L'Oréal Paris has announced a collaboration with 20th Century Studios for "The Devil Wears Prada 2," set to release in theaters on May 1. The promotional campaign will kick off with a custom ad featuring Kendall Jenner and Simone Ashley during the Oscars. The ad pays homage to the film's iconic Runway Magazine and highlights themes of confidence and glamour. L'Oréal Paris aims to celebrate women and their impact on beauty and pop culture through this partnership, which will include various creative activations leading up to the film's release.

11:00 ETL'ORÉAL PARIS GETS GLAM WITH "THE DEVIL WEARS PRADA 2," DEBUTING OSCARS-NIGHT AD FEATURING KENDALL JENNER AND SIMONE ASHLEY

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Matrix, a professional haircare brand, has announced KATSEYE, a global girl group, as its new Global Brand Ambassadors in an effort to celebrate movement, inclusivity, and "Matrix Joy." This partnership marks a significant milestone in Matrix's 40-year history.

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L'Oréal S.A.

Haircare brand Matrix names global girl group KATSEYE new ambassadors, celebrating movement, inclusivity, and "Matrix Joy."

European stocks opened slightly lower, influenced by the decline in U.S. technology stocks, with investors focusing on corporate earnings and U.S. inflation data. The pan-European STOXX 600 index fell by 0.4 points to 618.12 points. In terms of individual stocks, L'Oréal's quarterly sales missed expectations, with its stock price dropping by 6.3%; Safran forecasted an increase in revenue and profit, with its stock price rising by 6.9%. U.S. stock futures and Asia-Pacific stock markets generally declined

European stocks opened slightly lower, with L'Oréal down over 6% and aerospace company Safran up 7%

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SHEIN Middle East hosted an event in Dubai to promote its "SHEIN Beauty Glow Up" campaign, showcasing partnerships with brands like Maybelline and Chalhoub Group. The event highlighted flexible partnership models, including a retail model where SHEIN purchases directly from partners and a marketplace model for direct-to-consumer sales. SHEIN aims to empower local businesses and enhance product variety for customers. The company has been actively partnering with regional businesses since 2025, focusing on growth and accessibility in the beauty sector.

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ZAWYA-PRESSR: SHEIN Middle East shines spotlight on diverse partnership models for brand growth and acceleration