Why does Li Auto want to divert its energy to making glasses? Glasses seem more like an AI label to make up for the sales decline, including the previously independent app of Li Auto's assistant, which was all the rage at launch but has long been forgotten. I always feel that Li Auto's R&D investment is too obviously utilitarian. If a strategic direction is identified, it should be continuously invested in without a financial investment perspective.
For example, BYD's DMi sat on the bench for years, but the performance of the models launched after its release was significantly improved, and it succeeded in competing with Toyota and Volkswagen in China.
Where is Li Auto's focus on continuous investment? If it defines itself as an AI company, isn't smart cars themselves focused enough? Smart driving and chips are not in the first tier either.
As a contrast, I actually agree with NIO's investment in strategic directions, such as battery swapping and service ecosystems. These are moats that require long-term capital, manpower, and technology to build and are hard to replicate.@Future Trader Pi Kanchuan
$Li Auto(LI.US)$NIO Inc(NIO.US)