Company Encyclopedia
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name
Nike
NKE.US
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores.
134.83 B
NKE.USMarket value -Rank by Market Cap -/-

Financial Score

21/12/2025 Update
C
FootwearIndustry
Industry Ranking7/9
Industry medianB
Industry averageB
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreB
    • ROE17.95%A
    • Profit Margin5.43%C
    • Gross Margin40.60%B
  • Growth ScoreD
    • Revenue YoY-5.03%D
    • Net Profit YoY-48.34%D
    • Total Assets YoY-0.45%D
    • Net Assets YoY0.34%C
  • Cash ScoreC
    • Cash Flow Margin1842.83%A
    • OCF YoY-5.03%D
  • Operating ScoreA
    • Turnover1.23A
  • Debt ScoreD
    • Gearing Ratio62.73%D

Valuation analysis

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Institutional View & Shareholder

Analyst Ratings

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    News
    View More

    Is Nike A Bargain After A 55% Five Year Slide In 2025?

    Nike's stock, currently at $58, is considered overvalued based on a Discounted Cash Flow analysis and Price to Earnings ratio. The DCF model suggests the stock is 12.5% above its fair value, while the PE ratio is higher than industry averages, indicating a premium. Investors are evaluating Nike's strategic moves amid shifting consumer demand and competition. Simply Wall St offers a narrative approach to valuation, allowing investors to align their views with financial forecasts.

    Simplywall·
    US
    NKE
    -10.54%
    Simplywall·
    US
    NKE
    -10.54%

    Nike's operating revenue in the Chinese market plummets by 17%, expected to remain weak until 2026

    Nike's quarterly operating revenue in the Chinese market fell by 17%, leading to a 10.5% drop in stock price. Although the operating revenue and earnings per share for the second fiscal quarter exceeded expectations, the gross margin decreased by 3 percentage points. Sales in the North American market grew by 9%, while sales in the Greater China region declined by 17%. Citigroup analysts predict that the weak trend in the Chinese market will continue until 2026. Nike expects a slight decline in operating revenue for the third fiscal quarter, with a gross margin decrease of 1.75 to 2.25 percentage points. Competitor Adidas saw a 10% increase in revenue in the Chinese market, while Puma's sales in the Asia-Pacific region fell by 9%

    Stheadline·
    US
    NKE
    -10.54%
    Stheadline·
    US
    NKE
    -10.54%

    Nike Showed How To Profit From Earnings Trades

    Nike recently reported stellar earnings, beating expectations by 43%, yet the stock dropped. Traders using the Ghost Prints method capitalized on this by identifying institutional put options positioning, which created downside pressure. A butterfly spread strategy was used to neutralize volatility skew, resulting in a 140% overnight return. The key lesson is to focus on positioning for amplified moves rather than predicting earnings results.

    Talkmarkets·
    US
    NKE
    -10.54%
    Talkmarkets·
    US
    NKE
    -10.54%

    PYPL, DJT, MU And More: 5 Stocks Investors Couldn't Stop Buzzing About This Week

    Retail investors focused on five stocks: PYPL, DJT, MU, RIVN, and NKE, driven by earnings, retail hype, AI buzz, and corporate news. PYPL faced mixed reactions after its banking application and a Morgan Stanley downgrade. DJT announced a merger with TAE Technologies. MU reported strong earnings due to AI demand. RIVN expanded its autonomy features. NKE shares fell despite beating estimates, with concerns over margins and China.

    benzinga_article·
    US
    PYPL
    +0.62%
    US
    RIVN
    +10.70%
    US
    NKE
    -10.54%
    benzinga_article·
    US
    PYPL
    +0.62%
    US
    RIVN
    +10.70%
    US
    NKE
    -10.54%

    US STOCKS-Futures edge higher on tech rebound, Nike slumps on China pain

    U.S. stock index futures edged higher on Friday, with S&P up 0.2%, Nasdaq up 0.4%, and Dow flat. Tech shares rebounded, while Nike slumped 10.5% due to weak China sales. Investors were optimistic about AI-related shares and lower-than-expected U.S. consumer prices. Traders bet on interest rate cuts next year. Analysts warned of higher volatility due to 'triple witching.' FedEx dipped 1.8% on lower earnings forecast, while Oracle jumped 4.7% after ByteDance's deal for TikTok's U.S. operations.

    Reuters·
    US
    NKE
    -10.54%
    US
    ORCL
    +6.63%
    Reuters·
    US
    NKE
    -10.54%
    US
    ORCL
    +6.63%
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