Rate Of Return$Amazon(AMZN.US) Amazon is licensing its AI technology, originally developed for Alexa, to other retailers to enhance their online shopping experiences. The move allows retailers to implement custom AI shopping tools quickly, which aligns with Amazon's pattern of monetizing internal technology, aiming to support retailers while maintaining control over the shopping experience. This comes as a well deserved break for Amazon shareholders after the stock has been struggling to keep up with the pace of the broader S&P over the past 2 years, with Amazon now being one of the better performers among the Mag 7 stocks. @Bridge Buzz SG
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