Meta is launching global consumer subscription plans for Instagram, Facebook, and WhatsApp, along with new offerings for businesses and creators under the "Meta One" brand. Users can subscribe to individual apps for additional features, such as profile customization and advanced insights, while testing for AI-focused plans begins next month.

The subscription strategy aims to diversify revenue beyond advertising, enhancing user experience and providing value for heavy users and creators. A great way to monetise their multiple platforms but honestly I don't see this affecting most of the casual users, at least for now.