$Li Auto(LI.US) I checked Douyin and Xiaohongshu, and the public opinion crisis Li Auto is facing now is even worse than last year's Mega. Last year, it was mainly due to competitors' black PR, and Li Auto itself didn't do anything wrong except for the design controversy.

But this year, it's really a mess in terms of operational capability, and they've also provoked the truck community (drivers + fleets + dealers) to join the traffic and create opposition. There's also the spread of negative images of Li Auto owners (this is most likely attacks from competitors).

Sigh, a brand I once really liked. I never expected that after a year, their PR capability would become negative, and their GTM operational capability would regress (compared to last year's L6, it's practically failing). Even their executives can't manage public sentiment properly.