Longbridge Leads Smart Investment with Tech Award

Longbridge Securities, a frontrunner in fintech service and innovation, was honored with the "Best Brokerage in FinTech Application" award at the EDigest Brand Awards 2025 on April 29 in Hong Kong. This award from the esteemed financial publication EDigest acknowledges Longbridge's strong performance in applying technology to enhance its services and user experience, highlighting its technological strengths as recognized by both the industry and the market.

Tech-Driven Investment: Building a Smart Finance Ecosystem

Since its inception, Longbridge Securities has centered its efforts on the core investment journey: explore, inspire, trade. The company transforms complex financial data into intuitive visual tools. Its "Panorama Mode" and "Industry Chain Map" enable investors to readily visualize corporate relationships, swiftly identifying promising sectors and stocks. The "Deep Data" feature offers clear, visual analyses of stock financial reports. Recognizing the increasing role of AI in finance, Longbridge Securities developed PortAI, an AI investment assistant powered by advanced language models. This provides investors with sophisticated analysis and research capabilities, facilitating clear interpretation of market dynamics and identification of potential opportunities. These features aim to lower investment barriers and empower a broader range of investors with professional-grade trading skills.

Fintech Reshaping Securities: Spearheading Smart, Accessible Investing

The ongoing fintech evolution is reshaping the market, driving traditional brokerages to accelerate digital transformation. This integration of finance and technology marks a significant shift, reflecting industry consensus on technology-driven service enhancements and market endorsement of fintech-focused brokerages. Against this backdrop, Longbridge Securities leverages its proprietary cloud-native trading system, demonstrating the value proposition of a technology-first brokerage through its robust technical capabilities.

Unlike traditional brokerages reliant on external technology, Longbridge Securities innovates from its core architecture. Its cloud-native system enables dynamic scaling during peak trading and achieves superior system iteration speed and stability. These technological advancements directly benefit users. By deploying a cloud-native system, Longbridge Securities has reduced infrastructure costs, passing savings to clients through initiatives like "Lifetime $0 commission for HK and US Stocks". Simultaneously, previously paid features such as real-time quotes and in-depth data are now offered without charge, enhancing the overall trading experience.

While traditional brokerages explore technological development, Longbridge Securities, with its inherent technological foundation, has redefined user-centric financial services, leading the industry toward smart and accessible investing.

From Technological Advancement to Market Leadership: Becoming the Fastest-Growing Brokerage

Since entering the Hong Kong market, Longbridge Securities has rapidly ascended the HKEX rankings, moving from beyond 500th to within the top 30 in trading volume in just three years, quickly becoming a leading brokerage. Notably, in February 2025, Longbridge Securities became the fastest-growing fintech brokerage in Hong Kong stock turnover on the HKEX. This success stems from its stable, efficient trading system and a consistent user-centric product design philosophy. The company is committed to providing user-friendly, professional-grade global trading services, continuously launching innovative features that directly address investor needs.

Johnny Tsang, General Manager of Longbridge Securities (Hong Kong), stated at the award ceremony: "We appreciate EDigest's recognition. In the rapidly evolving fintech landscape, we believe technological innovation is crucial for enhancing service quality and user trust. Leveraging our Group's strong technological foundation, we will continue to deliver innovative tech services to the securities industry. Looking ahead, beyond technology empowerment, lowering trading barriers for investors is a fundamental trend. Our commitment is to consistently offer low-cost, high-quality services, ensuring every investor can access a professional-grade investment experience with ease."