Haitong Securities: The prospects for smart mattresses are promising, with DERUCCI's AI smart mattress sales exceeding 100 million yuan

According to the Zhitong Finance APP, Haitong Securities released a research report stating that with the acceleration of modern life rhythms and other factors, sleep issues have become one of the key health concerns globally. The demand for sleep monitoring devices is expected to accelerate, with smart sleep products, including AI smart mattresses, gaining increasing attention. Smart mattresses collect data through embedded sensors and intelligently adjust product parameters based on user needs to improve sleep quality. Notably, the AI smart mattress from MuSi (001323.SZ) has achieved sales exceeding 100 million yuan just a few months after its launch. Key Points from Haitong Securities: MuSi's AI smart mattress sales exceed 100 million yuan. According to MuSi's official website and reports from Changjiang Business Daily citing Daily Economic News, in March 2024, MuSi launched the AI smart mattress T11PRO equipped with a self-developed "Tidal Algorithm" intelligent adjustment model. As of November 22, 2024, the sales of its AI smart mattress have surpassed 100 million yuan just a few months after its release. Smart mattresses collect data through embedded sensors and intelligently adjust product parameters based on user needs to improve sleep quality. According to Zhiyan Consulting, smart mattresses are designed to address human sleep habits and issues, using various high-quality raw materials and integrating advanced technology through scientific design. In terms of physical structure, smart mattresses consist of a mattress core and a mattress, excluding the bed frame, and utilize an embedded functional steel frame structure that hides the frame within the mattress. In terms of working principles, smart mattresses can obtain human characteristic data and bedroom environment data through embedded sensors, storing this information in the cloud. The cloud analyzes the user's sleep state and quality, providing support solutions that fit the body's curves. The control system intelligently adjusts the mattress's softness, hardness, and support based on the support solution to improve user sleep. Demand for smart mattresses is expected to accelerate. With the acceleration of modern life rhythms and other factors, sleep issues have become one of the key health concerns globally. According to MuSi's official website, Changjiang Business Daily, and Daily Economic News citing Toubao Research Institute, insomnia is widespread and severe, with nearly 60% of people facing difficulties. Therefore, consumer demand for sleep monitoring devices has been boosted, and smart sleep products, including AI smart mattresses, are receiving increasing attention. In 2023, the demand for smart mattresses in China surged to 1,494,800 units, with the market size exceeding 10.837 billion yuan. According to MuSi's official website, Changjiang Business Daily, and Daily Economic News citing Growth Market Reports, the global smart sleep technology market reached 15 billion USD in 2022 and is expected to grow to 62.1 billion USD by 2031, with a compound annual growth rate of 17.4%. Risk Warning: Technology development may fall short of expectations, downstream demand may be weaker than anticipated, industry competition may intensify, and raw material prices may rise significantly. International trade relations are tense, leading to significant increases in shipping costs and other prices, and related policies may not be implemented as expected