Shatin New Town Plaza sees double-digit growth in foot traffic and sales during the Spring Festival

Sha Tin New Town Plaza celebrates the Lunar New Year with a double boost in foot traffic and business revenue During the five-day Lunar New Year holiday, Sha Tin New Town Plaza experienced a double-digit increase in both foot traffic and business revenue compared to the same period last year, with dining, department stores, fashion, and beauty being the most benefited sectors. Additionally, several popular stores will open in New Town Plaza in the first quarter of this year, including Bakehouse, Beiyue Dorayaki, Mushroom World, and Tim Ho Wan Dim Sum. Preview of Lantern Festival and Valentine's Day Events Xu Jiawen, Deputy General Manager of the Leasing Department at New World Development, stated that the Lunar New Year is a traditional peak consumption season. With Shenzhen having resumed the "one visa, multiple entries" policy, the mall has invested HKD 8 million in Lunar New Year promotions, driving consumption among local citizens and tourists, as well as boosting business revenue for merchants. She also added that New Town Plaza will launch five major festive activities for the upcoming Lantern Festival and Valentine's Day, including the Lantern Festival exclusive activity "Guess the Lantern Riddles," "Couple Portrait Sketching," and "Romantic Love Song Performance," hoping to further enhance foot traffic and consumer spending in the mall. On the other hand, to encourage citizens to spend locally during the Lunar New Year holiday, New Town Plaza has launched the "Spring Shopping Rewards" and "Lunar New Year Exclusive Spending Rewards" to attract citizens to dine in the mall and enjoy festive films at Movie Town. From now until February 7, customers who spend HKD 1,500 using electronic payment can redeem a HKD 100 cash voucher for designated dining, and those who present Movie Town movie tickets can receive an additional HKD 20 cash voucher for Yata. During the promotional period, there will also be an additional two hours of free parking from Monday to Friday. In response to Shenzhen's resumption of the "one visa, multiple entries" policy, New Town Plaza has also launched the "Traveler Multiple Entries Rewards" redemption program, which includes exclusive rewards for transportation fare rebates in collaboration with Alipay, and customers can redeem vouchers for Mannings or Watsons by accumulating specified amounts with three different electronic receipts within 30 days. Customers who follow the official Xiaohongshu account, like, and share can also redeem Hong Kong-style cotton candy