According to the data center of the Ministry of Culture and Tourism, during the 8-day Spring Festival holiday, there were 501 million domestic trips nationwide, a year-on-year increase of 5.9%; the total domestic travel expenditure reached 677 billion yuan, a year-on-year increase of 7.0%. It is reported that the inbound tourism market is steadily rising, with favorable policies such as visa-free transit and payment facilitation, along with the effects of the &#34;Happy Spring Festival&#34; series of activities, further enhancing the attractiveness of inbound tourism.
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501 million domestic trips during the Spring Festival holiday in 2025
The Spring Festival of 2025 is the first Spring Festival after &#34;Spring Festival - A Social Practice of Chinese People Celebrating the Traditional New Year&#34; was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. The Ministry of Culture and Tourism organized the &#34;Happy New Year&#34; Spring Festival theme activities, coordinated safety production and holiday market work, ensuring a stable and orderly cultural and tourism market. According to the data center of the Ministry of Culture and Tourism, during the 8-day Spring Festival holiday, there were 501 million domestic trips nationwide, a year-on-year increase of 5.9%; the total domestic travel expenditure reached 677 billion yuan, a year-on-year increase of 7.0%.
The application for the Spring Festival to be included in the heritage list adds to the festive atmosphere, and the integration of culture and tourism enhances the flavor of the New Year. Various regions deeply explore the cultural connotations of the Spring Festival &#34;intangible cultural heritage,&#34; planning and holding traditional activities such as temple fairs, lion dances, Yingge dance, dragon dances, and bench lantern dragons, attracting large numbers of citizens and tourists. During the Spring Festival, cultural performances are rich and colorful, with traditional programs such as opera and folk art being particularly popular. Visiting museums during the New Year has become a popular choice, with high visitor numbers at the Palace Museum, Shaanxi History Museum, Sanxingdui Museum, and other locations, making visiting special exhibitions a new trend for the public during the New Year.
The crowds are bustling with vitality, and tourism consumption has a good start. Ice and snow tourism remains hot during the Spring Festival holiday, with national-level ski resorts such as Yabuli and Altay gaining popularity, while ice and snow projects in Hubei, Jiangxi, and Zhejiang inject new vitality into the southern winter tourism market. The enthusiasm for traveling south has risen, with &#34;cold escape&#34; destinations such as Hainan, Guangxi, and Yunnan attracting a large number of tourists for warm trips. Nighttime cultural and tourism consumption highlights are emerging, with vibrant nighttime cultural projects such as the &#34;Pingyao Scenery&#34; light show in Shanxi, the &#34;Fish Lantern&#34; night view in Huangshan, Jiangsu's &#34;Jiangnan Splendor&#34; night boat tours, and Sichuan's &#34;Color Lantern World.&#34; The inbound tourism market is steadily rising, with favorable policies such as visa-free transit and payment facilitation, along with the effects of the &#34;Happy Spring Festival&#34; series of activities, further enhancing the attractiveness of inbound tourism. New Year lantern festivals, intangible cultural heritage displays, and opera performances have become important experiences for foreign tourists to experience the Chinese Spring Festival, further enhancing the influence of traditional Chinese culture.
Product supply is renewed, and service quality is improved. Consumption scenarios are innovating, with the &#34;Night Talk: White Deer Plain&#34; valley light and shadow show in Xi'an, Shaanxi presenting a shocking audio-visual effect, and the &#34;Fireworks in Liuyang, China Year&#34; event in Liuyang, Hunan integrating multimedia with fireworks performances. New technologies enhance the consumption experience, with Yushu Technology's robots appearing after the Spring Festival Gala in Wuzhen, Zhejiang, and many places holding AI-themed technology temple fairs, with multiple scenic spots achieving AI-guided tours, congestion warnings, and other functions, providing tourists with a brand-new experience. Some regions have opened parking lots of qualified government agencies to alleviate holiday parking pressure, and set up volunteer service points at key scenic spots and transportation hubs to provide free consultations and New Year gifts to tourists, with thoughtful and warm services receiving high praise from visitors
This article is selected from the &#34;Voice of Culture and Tourism&#34; WeChat official account, edited by Liu Jiayin from Zhitong Finance.

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According to data from the Ministry of Culture and Tourism, the number of domestic travelers during the Spring Festival holiday in 2025 reached 501 million, a year-on-year increase of 5.9%; the total travel expenditure was 677 billion yuan, a year-on-year increase of 7.0%. The inbound tourism market is gradually recovering, with favorable policies and Spring Festival activities attracting tourists. Various regions are hosting rich cultural activities for the Spring Festival, museums and ice and snow tourism are popular, and nighttime cultural and tourism consumption is also performing actively

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Ministry of Culture and Tourism: 501 million domestic trips during the Spring Festival holiday in 2025, a year-on-year increase of 5.9%