Xiangpiaopiao Milk Tea Fan Xiaoying talks about the tea beverage industry: Different industries still have professional barriers, and we focus on our own field

At the 11th Innovation Year of the 2025 Yabuli China Entrepreneurs Forum, Fan Xiaoying, General Manager of Brand Innovation at XIANGPIAOPIAO, mentioned that the family consumers have shifted from the post-80s generation to the post-00s generation and even younger. Therefore, XIANGPIAOPIAO has made some changes in its marketing channels. "There are still professional barriers in different industries, and we will continue to focus on our own field. On the other hand, we are also trying pop-up stores." She stated that including XIANGPIAOPIAO's acquisition of the Hong Kong-style milk tea brand Lan Fang Yuan, which targets the high-end ready-to-drink milk tea market, focusing on classic products like "silk stocking milk tea" and "Hong Kong-style yuanyang," is also aimed at attracting young consumers through products at different levels