Rebuilding pharma’s credibility in the age of misinformation
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The episode of "The Top Line" features Dr. Freda Lewis-Hall discussing the fragile trust in the pharmaceutical industry amid rising misinformation. She emphasizes the importance of listening before messaging and explores how AI and omnichannel outreach can impact patient trust. Dr. Lewis-Hall advocates for rebuilding credibility through individual conversations, highlighting the need for industry-healthcare collaborations and the role of social media in restoring patient confidence.
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