Multiple new tea beverage brands are going overseas

Zhitong
2025.09.30 04:59

The overseas expansion of new tea beverage brands is unfolding at an unprecedented speed globally. Chagee is about to open its 200th store in Malaysia and has formed a joint venture with a local giant in Thailand to deepen its presence in the Southeast Asian market; HEYTEA's total number of overseas stores has exceeded 100, increasing sixfold within a year; Ningji's overseas signed stores have also reached 18, with layouts in North America, Southeast Asia, and other regions