CVC to sell personal care business FineToday to Bain Capital in 200 billion yen deal: source
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CVC Capital Partners has agreed to sell Japanese personal care company FineToday to Bain Capital for approximately 200 billion yen (US$1.29 billion). The deal follows FineToday’s failed IPO attempt in October, which did not meet CVC's valuation expectations. FineToday, created in 2021 from Shiseido's personal-care unit, markets brands like Tsubaki and Fino, with significant sales from overseas, particularly China. The company reported 107.3 billion yen in revenue for 2024 and an improved adjusted EBITDA margin of 21% in the first half of 2025.
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