Japan’s Kirin sells Four Roses bourbon as US whisky market cools
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Japanese brewer Kirin Holdings is selling its Four Roses bourbon brand to E&J Gallo Winery for up to $775 million as it shifts focus towards healthcare amid a cooling US whisky market. The deal, expected to finalize in Q2 of fiscal 2026, comes as bourbon sales decline due to reduced consumer spending. Kirin aims for its health business to constitute 20% of total sales by 2030, having recently acquired companies in the health sector. Kirin shares rose 1.5% following the announcement.
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