How Do Investors Really Feel About Baidu Inc?

Baidu Inc's (NYSE:BIDU) short interest as a percent of float has fallen 14.33% since its last report. According to exchange reported data, there are now 6.91 million shares sold short, which is 2.51% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.38 days to cover their short positions on average. Why Short Interest Matters Short interest is the number of shares that have been sold short but have not yet been covered or closed out. Short selling is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises. Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish. See Also: List of the most shorted stocks Baidu Inc Short Interest Graph (3 Months) As you can see from the chart above the percentage of shares that are sold short for Baidu Inc has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted. Comparing Baidu Inc's Short Interest Against Its Peers Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis. According to Benzinga Pro, Baidu Inc's peer group average for short interest as a percentage of float is 10.61%, which means the company has less short interest than most of its peers. This article was generated by Benzinga's automated content engine and was reviewed by an editor.