Keep Narrows Loss and Posts First Adjusted Profit as It Deepens AI Fitness Pivot
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Keep Inc. reported a 20.7% decline in 2025 revenue to RMB1.64 billion, with a net loss of RMB71.8 million, despite achieving its first adjusted net profit. The company is shifting towards an AI-powered fitness ecosystem, focusing on cost control and operational efficiency. Membership penetration increased to 12.6%, indicating better monetization, while the broader sports and fitness market in China remains favorable. Keep Inc. operates in the sports and fitness industry, offering a combination of digital content and technology-enabled services.
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