The new project by Henderson Land and others in Hung Hom is named "First Shore," offering 1,296 units

Developed in collaboration by Henderson Land (00012.HK), Hysan Development (00014.HK), and Imperium Financial Group, the project at 1 Pilkem Street, Hung Hom, is officially named "Shou An." The entire project is divided into four phases, involving 1,296 units. The pre-sale consent has been granted for phases 1 and 3, involving 360 and 288 units respectively, totaling 648 units, with the main unit types being two to three-bedroom layouts. The key date is August 31, 2027.

The project is the first large-scale inland connection to the waterfront major network under the Urban Renewal Authority's "East Victoria Harbour Area." Han Ka-fai, General Manager of the Property Agency Division and Business (II) Department of Henderson Land, stated that from the perspective of the Urban Renewal Authority's planning, the "East Victoria Harbour Area" is conceived as a world-class quality bay area planning vision that effectively utilizes inland land, waterfront space, and bay water bodies, based on a new planning concept of "sea-coast-land" in urban renewal. This includes Hong Kong's first "merged community" (in planning), composed of eight adjacent plots, marking the Urban Renewal Authority's first large-scale urban renewal project constructed using the "community development" model