Institution | With a conservative forecast of a 12% growth rate, the number of domestic travelers in 2026 is expected to exceed 7.2 billion

According to the 2025 China Tourism Market Analysis Report released by the MaiDian Research Institute, it is expected that by 2026, the number of domestic travelers will exceed 7.2 billion. In 2025, domestic residents' travel reached 6.522 billion trips, a year-on-year increase of 16.2%. Both inbound and outbound tourism also achieved steady growth, with inbound tourists exceeding 154 million and the import value of outbound tourism services reaching USD 253.78 billion. Despite challenges such as geopolitical tensions and economic slowdown, the number of international tourists is expected to grow by 3% to 4%