
Lesi Group Doubles Revenue but Sees Profit Slide as Media Rebates Shrink

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Lesi Group Limited reported a 127.3% increase in revenue to RMB1.55 billion for 2025, driven by economic recovery and shifts in China's consumer market. However, gross profit fell 16.9% and profit attributable to shareholders dropped 45.3% due to reduced media rebates and pricing concessions. The company is focusing on comprehensive marketing solutions and investing in AI-driven technologies to enhance its position in the competitive mobile advertising market. Analysts rate the stock as a Buy with a target price of HK$1.00.
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