The End of the Traffic Era! AI Forces the Internet to Abandon Advertising and Return to Direct Charging
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Roblox creator Peter Yang and venture capitalist Anish Acharya pointed out that AI agents have changed the way users interact and retain, breaking the monetization model that relies on traffic and advertising. With the rising cost of AI computing power and the increasing willingness of users to pay, the internet business model is shifting from "free traffic generation" to "providing value and charging directly."
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