Xiaohongshu: The platform has 39 million users generating product purchase requests every day
36Kr learned that on April 8th, Xiaohongshu e-commerce held the GROW Merchant Conference. At the conference, the "NPL Management Methodology" (Notes, Audience, Live Streaming) was released, and the 2025 rise100 list of top 100 merchants was announced. Data shows that the GMV of listed merchants in 2025 is expected to grow by more than 2.6 times year-on-year; the platform has 39 million users generating product purchase requests daily, with active purchases reaching 140 million instances
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