<p>On April 9, 2026, Tencent released its 2025 ESG (Environmental, Social, and Governance) report. Tencent achieved high-quality growth driven by AI and improved internal governance, with its ESG performance widely recognized. The report detailed Tencent's initiatives and progress in various ESG areas, reflecting the company's values of technology for good in terms of technology, users, society, and the environment. The report mentioned that the international rating agency MSCI upgraded Tencent's ESG rating from BBB to A, with attention also given to carbon neutrality, AI safety governance, protection of minors, and social value innovation.</p>
<h2>Significant Increase in Green Power Ratio, Steadily Advancing Carbon Neutrality</h2>
<p>In terms of environmental protection, Tencent is steadily advancing its carbon neutrality goal for 2030. Against the backdrop of increasing AI energy consumption demands in 2025, Tencent has maintained its carbon reduction progress, thanks to initiatives such as the transition to green power, improving energy efficiency, and reducing supply chain carbon emissions. For example, the proportion of green power in Tencent's own data centers has significantly increased from 49.8% in 2024 to 82.9%, with a target of reaching 100% by 2026.</p>
<p>At the same time, Tencent is also supporting the social green and low-carbon transition. The &#34;Carbon Search Program&#34; continues to incubate innovative low-carbon technologies, expanding the scope of project phase two to a global level, receiving over 600 applications from 54 countries and regions worldwide. The selected teams will receive funding support to carry out technology pilot projects.</p>
<p>In terms of biodiversity protection, Tencent's Shenzhen Coastal Building has completed an eco-friendly renovation, and the cohabitation garden created can provide food sources, water sources, and shelter for urban species. Tencent will share its experience and support partners in Shenzhen to establish five cohabitation gardens, promoting urban biodiversity protection. Additionally, AI technology is being applied in species identification to assist conservation personnel in improving data collection efficiency and accuracy. The public can conduct species observations in the city through the Wild Friends mini-program, which relies on Tencent's Hunyuan large model to quickly identify species information in uploaded photos.</p>
<h2>Release of &#34;Tencent Responsible AI Principles,&#34; Improving AI Safety Governance</h2>
<p>AI technology is profoundly reshaping industries and society, and the accompanying safety issues are a focus of concern for society and the entire industry. Upholding the mission and vision of &#34;user-centric, technology for good,&#34; Tencent announced the &#34;Tencent Responsible AI Principles&#34; in the report, covering five dimensions: value-driven leadership, safety capability building, risk response mechanisms, legal compliance guarantees, and co-building industry standards. Tencent's Hunyuan large model, AI product matrix, and business scenario applications will explore responsible innovative practices under these principles.</p>
<p>Tencent has long emphasized AI safety, having proposed relevant governance principles as early as 2018 and implementing AI safety governance in various ways at different stages, such as independently developing AI application privacy protection systems, independently developing AIGC detection and authentication technologies, and conducting large-scale AI safety drills multiple times. The international authoritative research institution Gartner has also recognized Tencent Cloud as a representative vendor in the field of &#34;AI safety testing&#34; in China
In response to the recent rapid development of AI entities such as &#34;Lobster,&#34; Tencent has also launched the AI Agent Security Center, iOA, and Lobster Butler, to assist enterprises and individuals in safely and smoothly using &#34;Lobster,&#34; supporting the safe governance of AI technology applications in the industry.</p>
<p>Tencent believes that the development of AI comes with both opportunities and challenges. Embracing technological innovation in a responsible manner, continuously improving the AI governance system, and actively accepting feedback and supervision are essential for ensuring that AI innovation remains stable and serves the well-being of humanity.</p>
<h2>Protecting Minors' Rights and Building User Trust</h2>
<p>While emphasizing technological safety, Tencent is also committed to providing trustworthy services for users, especially implementing a series of measures for the protection of minors. The online protection of minors must not only prevent and address risks of harm but also support the digital development of young people. Tencent's minor protection system focuses on product capabilities and quality content, collaborating with social forces to safeguard the online safety of minors, support their comprehensive growth, and jointly build a digital world that is &#34;reassuring for parents and enjoyable for children.&#34;</p>
<p>On one hand, based on the principle of &#34;most beneficial to minors,&#34; Tencent integrates minor protection into design, algorithms, and operations, creating safe, fun, and valuable digital products. In the gaming business, minors can only log in from 8 PM to 9 PM on Fridays, weekends, and legal holidays. Parents can also bind their children's gaming accounts through Tencent's Growth Guardian mini-program to manage minors' gaming time and spending behavior. Additionally, the minor mode operating on platforms such as WeChat, QQ, Tencent Video, and QQ Music allows children to access age-appropriate content. Furthermore, Tencent Video has expanded age-appropriate content recommendations and parental control features to the television platform.</p>
<p>On the other hand, Tencent collaborates with multiple parties to enhance minors' online literacy. WeChat Video Account offers online courses on self-protection for minors; Tencent's minor parent service platform mini-program provides parents with educational courses, expert consultations, and AI Q&amp;A related to minors' online safety. Currently, over 44 million users have accessed family education popular science resources and support through this platform. Meanwhile, Tencent's HuMiao Workstation and Tencent Customer Service's minor protection camp conduct offline activities in schools, communities, and rural areas to provide comprehensive online protection solutions for young people and their parents.</p>
<p><img src="https://imageproxy.pbkrs.com/https://cdn.pingwest.com/portal/2026/04/09/portal/2026/04/09/5TsrrZJ7G77iE9zCG57QCkihSYxsc7W1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cdn.pingwest.com/portal/2026/04/09/portal/2026/04/09/5TsrrZJ7G77iE9zCG57QCkihSYxsc7W1"/> Parents can set their children's gaming duration through Tencent's Growth Guardian mini-program.</p>
<h2>Driving Sustainable Social Value Innovation with Digital Technology</h2>
<p>The report elaborates on how Tencent utilizes digital technology and platform capabilities to explore innovative solutions to social issues. In 2025, during the 11th consecutive &#34;Jiu Jiu Public Welfare Festival,&#34; Tencent advocates integrating public welfare into daily life, attracting public participation in over 530 million public welfare activities through social networks, digital tools, and offline partners, covering forms such as donations, step donations, book donations, blood donations, and volunteer services
By the end of last year, Tencent's charity platform had accumulated over 1.9 billion user donations, with a total of 136,000 fundraising projects and over 37.1 billion yuan raised. The digital platform and capabilities have not only enhanced the transparency and operational efficiency of charitable organizations, increasing trust among all parties, but also helped charitable projects reach a broader public audience.</p>
<p>Tencent has also continued to invest in supporting basic scientific research, promoting cultural heritage, and enhancing social emergency response capabilities. The Science Exploration Award and the New Cornerstone Researcher Program have funded over 430 outstanding scientists to date; for cultural heritage sites such as the Dunhuang Caves, the Western Xia Tombs, and oracle bones, Tencent utilizes technologies like AI, 3D modeling, and game engines to assist in their protection and inheritance; the national earthquake early warning mini-program, after launching on WeChat, landed on QQ last year, currently with over 35 million users activated for warnings.</p>
<p><img src="https://imageproxy.pbkrs.com/https://cdn.pingwest.com/portal/2026/04/09/portal/2026/04/09/i2E37cZffd9HX37Mzrbp_YYRXpDZWt5P?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cdn.pingwest.com/portal/2026/04/09/portal/2026/04/09/i2E37cZffd9HX37Mzrbp_YYRXpDZWt5P"/> During the Jiujiao Charity Festival, customers can make charitable donations through the &#34;Little Red Flower Code&#34; in convenience stores and participate in charitable activities.</p>
<p>In terms of corporate governance, Tencent regards business ethics as the foundation of decision-making and actions, implements a robust tax strategy, and utilizes technologies such as AI to enhance risk management capabilities to ensure sustainable business development. Tencent promotes the integration of ESG principles with supply chain management practices, committed to building a sustainable supply chain</p>

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<p>On April 9, 2026, Tencent released its 2025 ESG report, emphasizing high-quality growth and internal governance improvements driven by AI. The report shows that Tencent's ESG rating has been upgraded to A by MSCI, focusing on carbon neutrality, AI safety governance, and social value innovation. Tencent has made significant progress in the transition to green power, with the proportion of green power in its data centers increasing from 49.8% to 82.9%, and plans to reach 100% by 2026. In addition, Tencent is also promoting biodiversity conservation and low-carbon technology innovation, releasing the "Tencent Responsible AI Principles" to enhance AI safety governance</p>

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Tencent released its 2025 ESG report: Accelerating green electricity transformation, improving AI governance, and promoting sustainable social value innovation