MIXUE GROUP (2097) opens its first store in Brazil
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MIXUE GROUP has opened its first store in São Paulo, Brazil, launching about 20 products, with the signature ice cream priced at 3 reais (approximately HKD 4.7), continuing its affordable strategy. The Brazilian Export and Investment Promotion Agency stated that this entry is the result of a strategic partnership between both parties, and it is expected to create 25,000 job opportunities by 2030. MIXUE is planning its second store in Brazil, which is its third market in the Americas
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