WPP sales down again despite uptick in new business
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WPP reported a 6.6% decline in revenue to £3bn in Q1 2026, despite new business momentum. CEO Cindy Rose remains optimistic about the company's turnaround plan, Elevate 28, which aims for £500m in cost savings by 2028. The firm is exploring the sale of its PR agency, Burson, to reinvest in growth areas, including its AI platform, WPP open. The advertising giant has struggled with performance, recently dropping out of the FTSE 100 due to competition from tech firms in media buying.
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