<div id="readability-page-1"><figure>  <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268446_Hisense_UR9_RGB_LED_TV_review_JHIGGINS7.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268446_Hisense_UR9_RGB_LED_TV_review_JHIGGINS7.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/>  <figcaption>  Hisense didn’t wait to reduce the UR9’s price by over 40 percent. | Photo: John Higgins / The Verge </figcaption> </figure> <p>The Hisense UR9 - the first RGB LED TV to be released this year - is now available for much less than originally revealed. The 65-inch UR9 is now $1,999, while the 75-inch model is $2,999 and the 85-inch is $3,999. (There's no updated price yet for the 100-inch.) That's between $1,500 and $2,000 off, depending on size.</p> <p>When I reviewed the UR9, my biggest issue was its price. At $3,500 for a 65-inch, both the LG G6 and Samsung S95H - flagship OLED TVs - were less expensive than the UR9, and OLED still outperforms what I've seen from RGB LEDs. Then, two days after my review published, Samsung released pricing for its own high-end R95H RGB LED …</p> <p>Read the full story at The Verge.</p></div>

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<p>Hisense has significantly reduced the price of its new UR9 RGB LED TV by over 40% on its release day. The 65-inch model is now priced at $1,999, the 75-inch at $2,999, and the 85-inch at $3,999, offering discounts between $1,500 and $2,000. This price cut comes after concerns were raised about the UR9's initial pricing compared to competing OLED models from LG and Samsung.</p>

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Hisense aggressively cuts the price of its RGB LED TV on release day