M Stanley: LI NING Brand and Product Competitiveness Underestimated, Maintains Overweight
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M Stanley's research report on LI NINGindicates that the brand's competitiveness is underestimated. The broker anticipates a 7% CAGR in sales and adjusted net profit from 2026 to 2028, despite macro uncertainties leading to a conservative 6% sales growth estimate for 2026. Improvements in product mix and retail performance, particularly in the badminton and emerging product lines, support this outlook. Revenue forecasts for 2026 and 2027 have been raised by 1%, with a maintained target price of HKD26 and an Overweight rating.
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