Bumble is getting rid of the swipe, CEO says
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Bumble CEO Whitney Wolfe Herd announced the app will eliminate its signature swipe feature, aiming for a significant overhaul later this year due to a 21% drop in paid users. The redesign reflects a shift towards prioritizing quality over quantity in user engagement. Bumble plans to incorporate AI, including an AI dating assistant named Bee, despite potential resistance from Gen Z users. The changes are part of a broader transformation strategy, although the new features won't be available until the last quarter of the year.
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