Hims & Hers Health: Hold Maintained as Profitability Pressures Offset Growth; $21 Price Target Reiterated

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2026.05.12 11:26
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Analyst Craig Hettenbach of Morgan Stanley has maintained a Hold rating on Hims & Hers Health, reiterating a price target of $21.00. The decision is based on the company's aggressive revenue expansion efforts, which are accompanied by reduced EBITDA guidance and declining gross margins, indicating profitability pressures. Despite a strong top-line performance, the company missed its first EBITDA expectations. Citi also assigned a Hold rating with a $28.00 price target, reflecting concerns over sustainable margin improvement and positive EBITDA revisions.