YouTube is courting creators — and sponsors — with streaming shows
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YouTube is positioning itself as a bridge between creators and advertisers, promoting its creators as pivotal figures in the future of social media and advertising. At its annual advertiser event in New York, YouTube unveiled a lineup of exclusive shows featuring notable hosts, including a travel show with Trevor Noah and a Met Gala documentary series by Alex Cooper, aiming to attract investment from advertisers.
Source: The Verge The copyright of this article belongs to the original author/organization.
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