Trump Tower Gold Coast project scrapped amid brand dispute

MSN
2026.05.14 11:11
portai
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The $1.5 billion Trump Tower Gold Coast project has been scrapped less than three months after its announcement due to a brand dispute. Altus cited the Trump brand's 'toxicity' in Australia, while the Trump Organization pointed to unmet financial obligations. Despite the branding split, Altus plans to continue the skyscraper project with another luxury brand.