SAP’s AI Strategy Gains Momentum as Brennan Reiterates Buy Rating and Maintains $230 Price Target

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2026.05.14 20:35
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Jefferies analyst Charles Brennan has reiterated a Buy rating on SAP SE with a price target of €230. He emphasizes SAP's strengthened AI strategy, particularly the Sapphire initiative, which enhances its artificial intelligence capabilities. Brennan notes that AI has become a core element of SAP's long-term strategy, reflecting management's urgency in executing this vision. His confidence in SAP's growth outlook is supported by this strategic progress. Additionally, Berenberg Bank also maintains a Buy rating with a €215 price target.