India becomes largest market for Nestle's KitKat on strong demand
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India has become the largest global market for Nestle's KitKat, surpassing previous years' rankings due to strong consumer demand, product innovation, and increased marketing efforts. Nestle India Chairman Manish Tiwary highlighted the brand's accelerated market share growth, with KitKat now the second-largest brand in Nestle's portfolio after Maggi. The company has introduced new products and significantly increased advertising to enhance consumer engagement, contributing to high double-digit growth in the confectionery segment.
Source: Business Standard The copyright of this article belongs to the original author/organization.
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