<div id="readability-page-1">Crisis-level warning: Whirlpool's CEO says current demand slump matches or exceeds past recessionary periods, triggering a 12% stock drop. Earnings hit hard: Q1 revenue fell 9.6% to $3.27 billion, with North America EBIT collapsing 96%, leading to dividend suspension. Shoppers pull back: National savings rates are falling, and fewer homeowners are buying major kitchen appliances compared to previous years.</div>

<p>Whirlpool's CEO warns of a crisis-level drop in appliance demand, comparable to past recessions, resulting in a 12% stock decline. Q1 revenue fell 9.6% to $3.27 billion, with North America EBIT down 96%, leading to a dividend suspension. Decreasing national savings rates and fewer homeowners purchasing major appliances contribute to the downturn.</p>

Whirlpool warns of crisis-level appliance demand drop