<p><strong>ServiceNow, Inc.</strong> (NYSE:NOW) shares rose in Monday’s premarket as investors rotated into selective mega-cap software names amid a mixed broader market backdrop. Nasdaq futures edged up 0.02%, while S&amp;P 500 futures slipped 0.24%.</p>



<h2>AI Growth Strategy Drives Long-Term Outlook</h2>



<p>The company recently outlined a plan to surpass $30 billion in annual subscription revenue by 2030. Earlier this month, President and Chief Financial Officer <strong>Gina Mastantuono</strong> told analysts there could be upside beyond $32 billion.</p>



<p>ServiceNow also projected a 100-basis-point expansion in operating and free cash flow margins in 2027 and reiterated its target of achieving a “Rule of 60+” by 2030, a metric combining revenue growth and free cash flow margins.</p>



<h2>Now Assist AI Monetization Accelerates</h2>



<p>Artificial intelligence monetization remains central to the company’s strategy. ServiceNow said its Now Assist product exceeded $600 million in annual contract value in 2025 and topped $750 million during the first quarter of 2026. Mastantuono said the figure is expected to more than double to more than $1.5 billion by year-end.</p>



<h2>Experian Partnership Expands Enterprise AI Push</h2>



<p>Separately, ServiceNow last week announced a multiyear global partnership with <strong>Experian Plc </strong>(OTC:EXPGF) to expand AI-driven enterprise automation.</p>



<p>The partnership will integrate Experian’s Ascend capabilities into ServiceNow workflows, aiming to improve speed and consistency in enterprise decision-making.</p>



<p>The companies said the collaboration is designed to help businesses address key barriers to AI deployment by embedding Experian’s data insights into existing workflows.</p>



<h2>Technical Levels Signal Mixed Momentum</h2>



<p>From a technical standpoint, ServiceNow shares traded at $98.00 in premarket activity, about 7.6% above the stock’s 20-day simple moving average of $91.90 but 0.8% below its 50-day moving average of $99.74.</p>



<p>Shares also remained below the 100-day moving average of $112.37 and the 200-day moving average of $144.80, signaling a broader bearish trend.</p>



<p>The stock’s relative strength index stood at 51.56, indicating neutral momentum.</p>



<p>Key resistance is seen near $104.50, while support is around $98.00.</p>



<h2>Earnings Outlook And Analyst Forecasts In Focus</h2>



<p>Looking ahead, ServiceNow’s next major catalyst is its expected July 22, 2026, earnings report. Analysts currently expect earnings of 76 cents per share on revenue of $3.93 billion, compared with revenue of $3.21 billion a year earlier.</p>



<p>The stock carries a consensus Buy rating with an average analyst price forecast of $139.35.</p>



<p>Recent analyst actions include:</p>



<ul>
<li><strong>Bernstein</strong>: Market Perform, raises price forecast to $236 on May 6</li>



<li><strong>Macquarie</strong>: Neutral, maintains $109 price forecast on May 5</li>



<li><strong>DA Davidson</strong>: Buy, maintains $190 price forecast on May 5</li>
</ul>



<h2>ETFs With Major ServiceNow Exposure</h2>



<ul>
<li><strong>iShares Expanded Tech-Software Sector ETF</strong> (BATS:IGV): 4.38% Weight</li>



<li><strong>TCW Compounders ETF</strong> (NASDAQ:GRW): 3.34% Weight</li>



<li><strong>Trenchless Fund ETF</strong> (NYSE:RVER): 6.86% Weight</li>
</ul>



<p><strong>NOW Stock Price Activity:</strong> ServiceNow shares were up 2.76% at $97.69 during premarket trading on Monday, according to Benzinga Pro data.</p>



<p><em>Photo via Shutterstock </em></p>

NOWL

<p>ServiceNow (NOW) shares rose 2.7% in premarket trading, driven by investor interest in mega-cap software amid a mixed market. The company aims for over $30 billion in annual subscription revenue by 2030, with AI monetization central to its strategy. A partnership with Experian will enhance AI-driven enterprise automation. Technical indicators show mixed momentum, with shares trading at $98.00. Analysts expect earnings of 76 cents per share for the upcoming report on July 22, 2026, with a consensus Buy rating and an average price forecast of $139.35.</p>

What's Going On With ServiceNow Stock Monday?